Albergo Diffuso: a new model of hospitality oriented to the revitalization of cultural heritage

This study introduces an innovative model of hospitality called “Albergo Diffuso”. The research addresses the perception of tourists about the concept of the “Albergo Diffuso” by highlighting potential differences between Italian and foreign tourists. The exploratory study identified that 1) Italian tourists have a clear idea of the concept of the “Albergo Diffuso” than foreign tourists; 2)Italian tourists accept the peculiarity behind the concept ofthe Albergo Diffuso during their stay; and 3) Tourists (regardless their nationality) positive perceived this new model of hospitality. The research enriches the tourism innovation literature introducing a new unit of analysis as well as opening both new debates and new research propositions in the field of tourism