Il sistema moda italiano nell'evoluzione delle competenze e delle tendenze mondiali
Academic Article
Publication Date:
2016
abstract:
The growth of the Fashion System is for the italian economy an important opportunity of the national development. This growth presents interesting
ideas regarding the changes and the evolution of the style, of the taste and of the global market trends. We notice the growth of demand of quality and
the affirmation of a more personal style in fashion trends. This is interesting for the opportunities of the development of italian fashion industries and
brands. This challenge is not only economical, but also cultural: to Italy to win has to improve investiments in innovation, marketing and skills, and to
support the quality. The key is the revival of the culture of handmade products and crafts.
ideas regarding the changes and the evolution of the style, of the taste and of the global market trends. We notice the growth of demand of quality and
the affirmation of a more personal style in fashion trends. This is interesting for the opportunities of the development of italian fashion industries and
brands. This challenge is not only economical, but also cultural: to Italy to win has to improve investiments in innovation, marketing and skills, and to
support the quality. The key is the revival of the culture of handmade products and crafts.
Iris type:
1.1 Articolo in rivista
Keywords:
Sociologia Generale; Sociologia del Lavoro; Sociologia economica
List of contributors:
Benini, R
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