Locking in the Customer: how to manage switching costs to stimulate e-loyalty and reduce churn rate

Chapter
Publication Date:
2003
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Handle:
https://iris.unilink.it/handle/20.500.14085/2532
Book title:
Managing e-Businesses of the 21st Century