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Chapter 13: Digital leadership and marketing: a novel CLV metric.

Chapter
Publication Date:
In Print
abstract:
This pioneering book assembles chapter contributions from leading practice experts and academics to advance contemporary thinking on digital leadership. It examines the digital terrain across diverse industries and geographies, uncovering future pathways towards efficient business and management practice.
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
DAL BIANCO, Silvia
Authors of the University:
DAL BIANCO SILVIA
Handle:
https://iris.unilink.it/handle/20.500.14085/27741
Book title:
Digital Leadership, Concepts and Cases
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Overview

URL

https://www.e-elgar.com/shop/gbp/digital-leadership-9781035321230.html
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