Having to be loyal or wanting to be loyal: the role of the website on customer churn and retention

Chapter
Publication Date:
2003
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Handle:
https://iris.unilink.it/handle/20.500.14085/2536
Book title:
E-Business and Organizations in the 21st Century