Conditions and drivers of competition in a region: Some case histories of brand-land synergism
Capitolo di libro
Data di Pubblicazione:
2015
Abstract:
this work assumes that reciprocal
recognition (enterprise-region) generates local economies which, thanks to
the interdependence and complementarity of their formulas, produce a
general competitive advantage. It
proposes a theoretical model in which region and enterprise merge into a
single entity, transforming their relationship into a driver for the joint
creation of competitiveness.
recognition (enterprise-region) generates local economies which, thanks to
the interdependence and complementarity of their formulas, produce a
general competitive advantage. It
proposes a theoretical model in which region and enterprise merge into a
single entity, transforming their relationship into a driver for the joint
creation of competitiveness.
Tipologia CRIS:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Competition; Region; Brand-Land Synergism
Elenco autori:
Maizza, Amedeo; Fait, MONICA MARIA ELENA; Scorrano, Paola
Link alla scheda completa:
Titolo del libro:
Management Innovation & Entrepreneurship